You need market research, consumer targeting, content creation, and a search engine strategy. Here are tools that will help you tackle each element of your social media strategy without it costing too much money.
The term market research is a sticky and dirty one when it comes to social media campaigns because on the one hand you are told it makes all the difference and that you should pay thousands per month for it, and on the other hand you have people like Pewdiepie and TopTenMemes ruling social media channels when they operate out of their bedrooms. This tool is free, and much of the data is mined from Google, and Google have their fingers in a lot of pies, so it is worth paying attention to them.
The consumer barometer gives you an idea of how people are using the Internet all over the world, which is going to help you figure out which people visit social media and why, and how people get to social media pages over regular pages when they are looking for products or services. You may understand how people use the Internet so that you may draw them from other social media pages and from web pages onto your social media content/profiles.
Engaging Content Creation
It can be difficult coming up with content for your social media campaign, which is why it is sometimes better to hire a team of professional writers. Even if you are not having trouble in the creative department, it is a good idea to try some new professionally written content to see if your target audience engages a little more. Furthermore, the AssignmentMasters team has a group of sophisticated and experienced proofreaders and editors that may help give your content that added polish and shine.
The team also has a varied group of writers, from industrial experts to published poets, which means they have somebody for almost every niche. They have people that know your target audience and genre better than anybody else on the market, which means they may be able to create engaging content that speaks to your readers in a new and invigorating way. Such a level of user engagement is difficult to find elsewhere.
Targeting Your Ideal Viewer
This is a fun little tool you may use for free online. It starts by sending you through a process where you define your user’s persona. It is a little too surgical for something such as targeting, but on the flip side, there are too many social media campaigners that have very vague target audiences because they have not bothered to narrow their audience down. Nevertheless, once you have gone through the step-by-step process, you will find a lot of tips that will help you market to your target audience a little better.
This is a free tool, and you should only use it as an advisor. This tool will not answer all of your problems. It is like a budget template in that you can take from it to add to your own budget, but it is unlikely to have everything you need. Use this tool to plug the gaps in your current targeting models and for inspiration on new angles on targeting. Do not make their definitions the only ones you use.
Search Engine Strategy
This may seem like a curious selection, but it offers a very nice counterbalance tool you may use for analysis. As you well know, some of your social media posts are going to turn up on the search engines. With Google Adwords, you can test a range of keywords with a few low-cost adverts that point to your campaign. You do not have to spend a lot; you can spend as little as $1 per day and a bid price of just 20 cents.
The point is not to drive hundreds of people to your posts. Your point is to see what keywords spawn your adverts, and which get clicks. The most popular keywords may be integrated into your social media campaign posts to help improve your chances of them appearing on the search engine results. Even despite Google’s insistence that keywords no longer matter for SEO, there is plenty of proof they are still relevant for short-stay social media posts that appear on their search engine. Short-stay posts are those that appear on the search engine for a short while before disappearing, as the social media post gets old.
Use market research to find out about your target viewer, to find out how your target viewer uses the Internet, what interests them, and why they may visit your social media profiles. You should then create a model of your potential readers to create and understand what your target audience actually is. It is then important that you create a content strategy to target those people only in a way that usually excludes other people. In other words, you are not trying to please everybody, only your target viewers. Finally, you need a search engine strategy to be sure your content is seen and shared on social media and is highly likely to be seen on the search engines too