As a busy small-business owner, you’re probably wondering if it's worth the time and effort to maintain a blog on your website.
If you want to increase the visibility and credibility of your company to consumers, you should consider regularly posting quality content on your website that will be interesting and useful to them. A blog is where this content should be housed, whether or not you call this section of your website a blog. On many sites, the “blog” has a different label, such as News, Press or Articles.
Here are five reasons why your small business website should have a blog.
1. Convert Traffic Into Leads
Now that your website is getting more traffic, you have the opportunity to convert that traffic into leads. Each new piece of content gives you the opportunity to generate leads, and the way to do that may be by adding a call-to-action to each blog post. Try offering something that consumers will give up their contact information for, such as a free e-book, free webinar, free consultation or quote. Once you have their contact information, your sales team can follow up with those leads.
2. It is fuel for your Website SEO
We all know that Search Engines love content & blog is all about informative content. So, this is what a search engine wants. It means that your website ranking will be better & achieve more visitors. It converts traffic to revenue generating leads.
3. People love to share informative content on social media
It is a not doubt that social media is more powerful medium to connect with the enormous internet crowd. You need to understand that blog is also part of the social media to share skills and knowledge with the community. Your website should have social media sharing feature in the blogging section.
Content should be unique and rich dominated the information that delight the reader to share with their followers. Thus, you can build your brand values in social media that improve the traffic on your website and ultimately, it can convert leads into deals. However, you have a small business and newly start the online business.
4. Become an Authority in Your Industry
The best small-business blogs can answer potential customers' common questions and discuss industry trends. If potential customers view your blog as one that can provide helpful information about relevant topics, they may be more likely to do business with you than with your competitors. Interesting and unique content can also give you the opportunity to drive traffic to your website through inbound links. In fact, the Hubspot report found that websites with blogs have 434 percent more indexed pages than websites without blogs.
5. Build Relationships With Potential Customers
The comments section on your blog is the place on a website where you can have a two-way discussion with consumers. Encouraging engagement on your blog can be as simple as asking questions at the end of a post to get the conversation going, waiting for readers to leave comments and then interacting with those readers. By responding to your readers’ comments, you have the opportunity to build trust and gain insight into what your customers are looking for.