CUSTOMER SERVICE

What is excellent customer service? - treating your customers with respect- exceeding customers expectations- following up on feedback.

Why is it important to provide good customer service? - increase sales - increase customer loyalty - maintaining an excellent business reputation.

Providing and maintaining good customer service can benefit your business.

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Customer service relates to the service provided to customers before, during and after a purchase.

No matter the size of your business, excellent customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to all types of customers, including potential, new and existing customers.

Although it can take extra resources, time and money, excellent customer service can generate positive word-of-mouth for your business, keep your customers happy and encourage them to purchase from your business again. Good customer service can help your business grow and prosper.

Why is customer service important?

It can help you:

  • increase customer loyalty

  • increase the amount of money each customer spends with your business

  • increase how often a customer buys from you

  • generate positive word-of-mouth and reputation

  • decrease barriers to buying (for example, if your business has an excellent reputation of customer service for refunds, you're more likely to entice a hesitant buyer to purchase from you).

What is excellent customer service?

Excellent customer service is about:

  • treating your customers respectfully

  • following up on feedback

  • handling complaints and returns gracefully

  • understanding your customers' needs and wants

  • exceeding customer expectations

  • going out of your way to help them.

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